“Too big to fail” isn’t an endorsement, rather an obituary. It’s the moment the artistic spark dies. The desire to succeed no longer drives innovation; you’ve already won. You don’t need to prove yourself to anyone. They need you more than you need them. That’s what “too big to fail” means. The customer has become so relient on the service or product that they can’t afford to have it fail them, because that means everything they’ve tied to that entity also comes crumbling down.
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There’s a resentment that builds from being “too big to fail.” Artists are strange. We don’t like to be put into a box. If you’ve already decided we’ve succeeded before seeing what we’ve made, then that subconscious monster in us will challenge that assumption. As the only real art to be made from something “too big to fail” is something so catastrophically bad that it forces society to redefine their standard.
♡Sugar☆World☮ 